Originally posted on Sustainable Ink:
According to the “Keep America Beautiful” organization, over 51 billion pieces of trash are littered on U.S. roadways each year. In a recent post, we discussed the growth of social media tools that help create awareness of the environment and how to improve it. One tool we mentioned was Litterati, a global photo gallery of litter that allows users to share their findings and engage with brands. We recently had the chance to interview Litterati’s founder, Jeff Kirschner, to learn more about the project and the impact it has had thus far, as well as their future plans for growth.
Kirschner explained that he founded Litterati in an effort to reduce litter rates. Litterati is an online resource that allows users to photograph litter with Instagram and share their findings with friends using the hash tag “#Litterati.” They are then encouraged to discard the litter properly.